Comparing Google Analytics 4 and Universal Analytics: What You Need to Know
Let’s be honest: when Google announced the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), most of us felt a little overwhelmed. It’s like upgrading your favorite smartphone to the latest model—it’s exciting, but also a bit intimidating. Suddenly, the familiar tools you’ve relied on for years are being replaced with something new, […]
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